Opal Enterprises, Inc.

by Emily Blackburn
Tara Dawn
Voytek Opalski

Detroit, Mich.
opalexteriors.com
GQ All-time Recommend Rate: 96%
GQ 2021 Recommend Rate: 95%
Number of Jobs in 2021: 225
Type of Firm: Home improvement/Replacement
CEO: Tara Dawn, Voytek Opalski

Business technology and business software are offering new ways for remodelers and home improvement professionals to improve client experience and customer satisfaction. In what ways are you using software or technology to improve client experience?:

Mailchimp is a way we have created a series of automated emails for customers; these emails have vital information in them to inform the customer on what to expect from Opal Enterprises, what their obligations are and how best to work together to make their remodel a total success. Proposify is a a great tool to enhance customer experiences by offering them a very full & detailed proposal that they can view digitally at their connivence and the estimate is searchable and digestible on their timeframe. Proposify really helped during Covid and being able to virtually offer customer information at their demand. GuildQuality is a software that gives customers peace of mind as they will have an outlet to rate the company they hired with a third-party. Aside from the mentioned technology, we use Vidyard to create demonstration videos for customers, contractors cloud CRM so we as a company can be organized and diligent with the project. We use vendor design apps to help customers visualize their project’s end result. Dropbox is a tool we use to enter in customer photo assets and share with them so they can benefit from having their home documented in photos. The last piece of technology that we just implemented is a specific website that we created specifically to help give potential customers an idea of what their project will cost so they know what range to expect when we come to the home.

Rising costs for labor and building materials along with higher inflation on everything else is forcing remodelers and home pros to raise prices dramatically. Tell us about the most effective ways you are passing along these rising prices to your clients?:

Inflation and price increases are a very real thing for us in Chicagoland. We are pricing projects with more education then ever and trying to turn things to a positive “Lock in your prices today and save money with future price increases.” We are also offering customers a “today” price & a “1-Year price” to offer them peace of mind and confidence.

Supply shortages have required you to ask clients to go back and pick another finish or building material. What are your tips for handing these product trade-off conversations?:

We have not experience this requirement yet. We have projected what would happen IF we went back to the customer and said “Look Andersen Windows are going to continue to take 4-5 months to come in, would you take this window X in it’s place” —the issue is not being able to find a window vendor that can supply quicker. We have not had any issue yet with James Hardie Fiber Cement siding. We have had to go to Entry Door customers and try to find new finishes and options….the good part of entry doors is that a consumer usually had a hard time anyway picking their final door….because they had 3-4 doors they also liked.

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