Poliform Opens Showroom in L.A.

by WOHe

Poliform Opens Showroom in L.A.

Los Angeles Poliform, a leading Italian manufacturer of luxury
kitchens, closetry, storage systems and related products, has
opened its newest U.S. showroom in Los Angeles.

The company marked the opening last month with a gala
celebration at the 5,000-sq.-ft. West Hollywood showroom, located
at 8818 Beverly Blvd.

The Poliform Los Angeles showroom, designed by Milan based
architects Caimi+Asnaghi, “will reflect the ambiance and history
that has become synonymous with the Poliform brand, and thus meet
head-on the high standards and expectations of today’s demanding,
informed and sophisticated consumers,” said PoliformUSA director of
sales and marketing Kevin Henry.

“It was our goal to create a unique and focused environment that
will evoke an emotional response from our visitors,” Henry
added.

Poliform Los Angeles is the spearhead of a major U.S. expansion
by PoliformUSA, which will include new showrooms and showroom
expansions in New York, Miami, Chicago, San Francisco, Atlanta,
Dallas, Seattle, Scottsdale and Boston, the company announced.

“This expansion is a pure reflection of the market opportunities
and consumer demand for Poliform,” said v.p./operations Daniel
Yarom.

The showroom is open to the public, as well as to residential
design professionals, the company said.

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