Preferred Siding, Inc

by Emily Blackburn

CEO Steve Ginsberg

Herndon, VA
GQ All-time Recommend Rate: 99.15
GQ 2019 Recommend Rate: 100
Number of Jobs in 2019: 70
Type of Firm: Home improvement/Replacement
CEO: Steve Ginsberg

The COVID-19 pandemic changed homeowner interactions. What measures do you use to signal an extra level of care when working in or around a client’s home?

At Preferred Siding, Inc. (PSI) we’ve taken every precautions in ensuring our clients feel as safe as possible with our work during the COVID-19 pandemic. In addition to the usage of gloves, masks, and hand sanitizers, PSI has made every possible effort to ensure our work conforms to recommend guidelines outlined by the Centers for Disease Control and Prevention (CDC) – particularly when engaging with clients in higher risk categories (e.g. individuals 65 and older). ||When engaging with the clients, our current practices include social distancing at least six feet, communicating outside of the client’s home, using hand sanitizer with at least 60 percent alcohol before and after estimates, and wearing gloves when it’s necessary to physically touch the client’s home.||Aside from Keeping our clients safe, keeping our crews safe have also been our priority as well. We have encouraged our crews to follow the same CDC best practices on COVID-19. These practices include engaging in respiratory etiquette (e.g. covering coughs and sneezes) and frequently disinfecting tools before and after use (particularly shared tools). ||In addition to implementing these safety precautions, PSI staff openly communicates with the clients what steps are being taken to protect their health.

Seamless communication technology is now both necessary and expected. How have you used new technology platforms to promote better customer communication and satisfaction?

At PSI, frequent communication with our clients has always been essential to our work. When presenting a proposal, in-person meetings outside of the clients’ home is still the best way because we can educate our clients of all the work that’s in the scope, but for the safety of our clients with higher risk categories, using video conferencing has been very effective in communicating with our clients and very enlightening experience for the PSI staff.

What was your message to clients with projects in progress in order to keep them happy and satisfied during the uncertainty of the stay-at-home period?

At PSI, we take the emotional health of our clients just as seriously as with their physical health. In addition to the physical consequences of the pandemic, we understand that COVID-19 is also taking an emotional toll on everyone, including increased rates of stress and anxiety.

With the current economic uncertainty of our nation, now more than ever we believe that personal engagement is key. Above all, PSI has always been a client-centered company. We can’t be happy unless our clients are happy, and we recognize that each of our clients have different needs.

During the COVID-19 pandemic, PSI staff have gone above and beyond in increasing client engagement to decrease anxiety and ensure clients are happy, comfortable, and confident in our work. For some clients, these communications have been around the safety precautions PSI staff and crews are taking. For others, particularly those under stay-at-home orders and unable to see their families, taking a few extra minutes just to chat and ask how they are doing has been deeply appreciated by our clients.


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