ProWood Introduces New Branding, Dealer Program

by Kyle Clapham

ProWood, a manufacturer of pressure-treated lumber, has unveiled new branding and a new dealer program to reinforce its commitment to the success of dealers and their customers. The updated ProWood branding includes a new tagline that captures the brand’s commitment to being the very best: Never Settle.

“Dealers and contractors want their customers to know they are getting the very best. By choosing ProWood, they can have that assurance,” said Jase DeBoer, category marketing manager.

With ProWood, dealers and contractors are backed by:

– a lifetime limited warranty;
– a selection of products on the market to suit any need;
– meticulous inspection standards; and
– an advanced micronized treatment technology that has earned Environmentally Preferable Product (EPP) status as well as NAHB’s Green Approved Product certification.

To match its pressure-treated products with the best support and service, ProWood recently introduced the ProWood Proud Dealer Program. The program provides dealers with access to advertising funds, print and digital marketing support, merchandising displays, rebates and other perks that will help dealers deepen customer loyalty while showing that they are ProWood proud.

Dealers also have access to local reps who can address their specific needs. For more information about the program, visit

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