Ready or Not, It’s Social Media


Twitter. Facebook. Invitations to connect on LinkedIn. What’s this social media stuff all about?

My journey of discovering new products and services has led me to the Internet. Remember when people told you that the Internet was going to be a flash in the pan; a fad? No one would make purchases over the information super highway, right?

The web that we knew just a few years ago was clumsy and unpredictable. You were more likely to get a virus than useful information. And who really had the time to sit in front of a computer and surf the Internet? Today the Internet is virtually everywhere. It is in the air, on phones and has been infused into our daily routines. How many of you enjoy your first cup of coffee in the morning while catching up with e-mails?

Many of us depend upon the Internet to communicate, collaborate and keep up with local and world news. Our daily activities generally are comprised of sending and replying to e-mails, researching information and battling those who constantly send us information about miraculous blue pills. It’s easy to fall behind in your daily information management. How long does it take to catch up with e-mails once you return from vacation?

You might be asked at a social function, “Are you on Facebook?” or “Let’s connect on LinkedIn” or “Can you Tweet me?” As if you have nothing better to do!

A few years ago this thing called social media was as foreign to us as the telescope was to Galileo’s friends. The great scientific minds of his time simply did not believe him because they did not understand his discovery. Once they used his telescope their opinions were changed.

Social media is the new kid on the Internet and it is here to stay. Companies such as Ford and Coca-Cola continue to advertise on TV, but they are also providing social media outlets where their potential customers can interact online.

Professional social media specialists have been hired by companies to actively market their services and products online to specific groups and like-minded people. The bottom line is increased sales and production.

The Internet has given us the ability to interact with our past, current and future clients within a medium that provides quick and measurable results. It also provides us with critical profile information about people we want to target.

Many cannot find the time to conduct this marketing activity, and even more have questions such as:

  1. Where do I begin?
  2. What additional information, products and/or services do I need?
  3. How much does it cost?
  4. Who do I trust?
  5. Will it work?
  6. Why do I need to do this?

The first place to start would be on the Internet, of course, and possibly a search on Google for “how to use social media,” or “how to use Facebook” or “how to use Twitter.” Help is out there if you take time to find it.

Remember that social media takes dedication; most importantly, it takes time. Don’t be afraid to ask for help, including marketing professionals who can get your social media campaign off the ground. Having a social presence is one critical way for businesses to emerge from the ashes of the recession. Creating an instant connection with potential customers could be the advantage you need.

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