Red Rock Roofing

by Emily Blackburn
Kenny Locatelli

Frederick, Colo.
GQ All-time Recommend Rate: 98%
GQ 2021 Recommend Rate: 100%
Number of Jobs in 2021: 348
Type of Firm: Stevan Adjemian
CEO: Kenny Locatelli

Business technology and business software are offering new ways for remodelers and home improvement professionals to improve client experience and customer satisfaction. In what ways are you using software or technology to improve client experience?:

We have a very dynamic PowerPoint to educate clients of process and procedure. Have all of the industries newest software for proposals, measuring, etc. which include Sumoquote, Eagleview, and Jobnimbus CRM.

All of this enhances the experience to not only streamline and simplify processes but also give visual enhancement to all aspects.

Rising costs for labor and building materials along with higher inflation on everything else is forcing remodelers and home pros to raise prices dramatically. Tell us about the most effective ways you are passing along these rising prices to your clients?:

We are trying to minimize our increase in pricing although the biggest one is having to add an escalation clause especially to the larger commercial roofs.

Supply shortages have required you to ask clients to go back and pick another finish or building material. What are your tips for handing these product trade-off conversations?:

Luckily our biggest partner is Owens Corning and they have done a phenomenal job keeping up with demand and so this really has not been a big problem for us.

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