Sefrin Speech Among Highlights of Record K/BIS

by WOHe

Sefrin Speech Among Highlights of Record
K/BIS


Chicago Some 41,000 attendees up nearly 10% over last year’s well
attended Kitchen/Bath Industry Show in Orlando flocked to Chicago
last month to make the 2000 K/BIS a record-breaking event, sponsors
of the annual trade show announced.

According to K/BIS owner and co-sponsor, the National Kitchen
& Bath Association, both show attendance and exhibitor
participation exceeded that of all previous shows. Attendance at
the NKBA-sponsored National Kitchen & Bath Conference (NKBC)
had not been released as of press time, but was up from past years,
according to NKBA director of professional programs John Spitz,
CBD, CKD, NCDIQ.

Among the highlights of the NKBC, NKBA officials said, was the
keynote address, delivered by Kitchen & Bath Design News
publisher Eliot Sefrin.

Sefrin, whose speech drew a standing-room-only audience of more
than 400 attendees, said the 2000 K/BIS and NKBC “coincided with
what has unquestionably emerged as an extraordinary period of
prosperity, excitement and growth for both the kitchen and bath
industry and the NKBA.”

He encouraged independent kitchen and bath dealers to stay in
close touch with a robust, but rapidly changing and highly
competitive industry that is compelling small businesses to quickly
embrace new technologies, understand emerging forms of competition,
and respond to the needs of a diverse, new breed of kitchen and
bath consumer.

“Far too many dealers, it seems to me, choose to stay exactly
the same as ever frozen in time, clinging to false hopes and
outmoded ways of doing business, refusing to acknowledge certain
important realities about the market, refusing to change. . . Even
though the market is changing, their customer is changing, the
competition is changing, the tools they use to conduct business are
changing and virtually everything about the kitchen and bath
industry is changing,” Sefrin said.

Sefrin added that the pace of change will only quicken in the
future, with the kitchen and bath market, in many ways, “literally
being reshaped each day, right before our eyes, as the
manufacturing, distribution and retail landscape continues to
evolve at a high rate of speed.”

“This breakneck pace of change is not just a temporary state of
affairs, either,” Sefrin observed.

“It represents, instead, a dramatic evolution in the way you’re
going to be forced to do business if you want to survive and thrive
in this market.”

How dealers will fare over the next 10 years, Sefrin said “will
depend more than any other factor, not on your design talent, or
your sales skills, or your business acumen, but on how you adapt to
change how well you understand it, anticipate it, monitor it,
embrace it, learn from it, even enjoy it. . . and then how ready
you are to change along with it, again and again.”

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