Shawn McCadden

  • Over the course of my career, I’ve asked remodelers if they had a marketing plan. I also asked if I could see it. If they had one, most just had a list of the tactics. …

  • Many remodeling business owners have systems. This might sound like a good thing. Rather than just “wing it,” it makes sense that businesses standardize their procedures. Don’t get me wrong: Systems improve the operation of …

  • If you’ve been doing design-build for any length of time, you probably noticed that selling this construction method is quite a bit different than selling traditional construction. First, there are no plans or specifications yet. …

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