Siegal: A Change Is Gonna Come

by Kyle Clapham

Shiny object syndrome is the tendency to continually chase new trends, new opportunities and new ideas without evaluating their benefits first.

While attending Qualified Remodeler’s FAST Remodeler Live last month, it became clear to me that most contractors are looking for tools to help them grow or scale their businesses. The problem I see is most contractors are always looking for the new “shiny object.” The real problem is a lack of processes.

Without having correct processes, you cannot select new tools properly, and the implementation of new tools cannot have good results. This usually results in having so many different systems that much time and money are wasted. Your employees see these constant changes and get scared, which makes implementing anything worthwhile extremely challenging.

This isn’t just about technology. It’s about anything and everything going on in your business. I’m sure many of you reading this went to the conference in Baltimore and came away with some great ideas to implement in your business. When you got back, you probably were really excited and told all these ideas to someone on your staff (maybe even your spouse).

Then you were crushed when you saw them roll their eyes. What’s really going on here is that you probably do this all the time. Get a great idea, tell your staff about it and then move on to the next change before anything is executed! Your staff is probably thinking, Sure, sounds good. Wonder what Kool-Aid he drank at that conference? This will pass in a few weeks or as soon as the ADD kicks in.

Michael Gerber, author of “The E-Myth,” points out that entrepreneurs must create systems if they ever want to have a life outside of their business. When you can add systems and processes, you can step outside it, fine-tune it and then scale it. If you’re complaining about a lack of control or a lack of freedom (from your business), you need to work on putting systems and processes in place.

At the Certified Contractors Network (CCN), we know a simple truth: Change is difficult. Typically, businesses and their employees won’t change unless the pain of not changing is more than the pain of changing. At CCN, we help contractors implement our Contractor Blueprint to Success. Simply put, this blueprint includes the systems, processes, training and tools to implement in your contracting business. It’s more than just some fancy book telling you that you need to raise your price or scale your revenue to make more money.

We dive into the step-by-step instructions on what you need to do every step of the way. This blueprint is a result of more than 25 years of developing and sharing “best practices” and coming up with all the tools and resources that thousands of contractors have successfully used to implement in their businesses, ensuring they can scale their businesses and make more money.

The CCN blueprint is more than some generic system for running a business. It is a set of tools that are specific to contractors and will help you get what you want from your business. Whether that’s scaling to a higher volume or keeping things running smoothly at your current level, this can all be done and still make a healthy profit. If you implement it correctly, you can also have a well-balanced life with your family and friends.

Regardless of whether you try to implement changes on your own or with a training company like CCN, there are some important things you should consider. First, change is hard but needed. If you stopped updating your computer or your phone, it would stop working. Your business works the same way. Training and educating your team are vital to its existence.

Second, you can’t hold anyone accountable or expect them to meet your expectations if they don’t know what you want. You need to define your vision, core values and roles and responsibilities for your entire team if you expect to succeed. Systems are essential to the growth of your company. Having the right systems in place will allow you to focus on other things and execute.

Last, you need to delegate, not abdicate. At some point, the owner cannot wear every hat in the company. To grow, you will need to delegate your authority and responsibilities to someone else in order for your company to get to the next level. This doesn’t mean you hand over control to someone else and not follow up with them to make sure they have done the job you have given them.

My advice to anyone looking at which new shiny object they can add to their business is to first make sure you have the basics figured out. Having shiny object syndrome causes distraction, stress and a lack of focus, and no one wants that! QR

Scott Siegal is the owner of Maggio Roofing in Washington, D.C., and also owns the Certified Contractors Network. You can learn more about CCN by going to the website contractors.net.

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