Celect® Siding Technology Delivers High Curb Appeal, Low Maintenance

by Tim Steingraber

When it comes to choosing the right siding and trim for your customers, beauty is much more than skin deep. In addition to the standout style and design of a product, the technology behind it will determine whether it retains its curb appeal, delivers lasting value and protects the home from the elements over time.

Composite siding, made from cellular PVC, has been adopted more widely in recent years because of the many benefits it has over wood and fiber cement. Most importantly, the technology behind today’s composite siding ensures that the product is not only durable and low-maintenance, but also has the authentic look of real wood siding that homeowners are looking for, making this a “win-win” for both the contractor and the homeowner.

“Composite siding continues to gain popularity with building professionals and homeowners alike because of the long-term benefits from the product as well as the style and design it offers,” says Steve Booz, the VP of Marketing and Product Innovation at Royal® Building Products. “An investment in a composite siding product, such as Celect® Cellular Composite Siding, ensures that the exterior will be protected and the home will maintain its beauty over time.”

Beauty Meets Durability with Celect

Celect® Cellular Composite Siding, a premium PVC siding from Royal Building Products, recently named as the top performing siding by Consumer Reports, was designed with innovation and performance at the forefront. Celect replicates the beauty and aesthetics of real painted wood siding while remaining low maintenance and durable for a lifetime.

In terms of product trends, the demand for low maintenance materials that replicate the look of real wood remains high, “says Booz. “In terms of durability and performance, no other siding on the market compares.”

Superior Technology

The key to Celect’s unmatched performance is its patented interlocking design, which in addition to eliminating unsightly seams, keeps moisture out and protects the home from the elements. Celect’s interlocking joints adjust to natural expansion and contraction — meaning no delamination — no gaps, no warping, no buckling or wavy lines. This patented technology not only keeps boards straight and true, it makes for a stronger wall and tighter seams, making the home impervious to rot and pests.

“When you compare Celect with another popular siding option such as fiber cement, the biggest difference you’ll see is in the durability and maintenance over the lifetime of the product,” says Booz. “Fiber cement is also more prone to sagging over time.”

Cellular PVC also resists dirt, seasonal staining and insects and there is no need to caulk and re-caulk like fiber cement. In addition to its interlocking technology, Celect products have a Kynar Aquatec® coating for enhanced UV protection that keeps colors true and eliminates the need for repainting.

Extreme-Weather Ready

“It’s no secret that extreme weather is impacting homeowners and contractors across North America,” Booz continues. “Now more than ever, an important consideration for contractors is how the exterior of the home will perform under extreme conditions.”

With climate change continuing to affect weather patterns, extreme weather events such as hurricanes, tornadoes, heat waves and floods are becoming more commonplace. Wind, rain, snow, cold, drought, heat and sun all affect the condition of a home, and extreme weather can have a severe impact on its structure. It is vital for contractors to have a deep understanding of the climate and weather conditions in their region in order to build homes using selected materials best suited to the environment.

“Celect was designed for use in coastal climates, due to its durability and weather-resistant features,” says Booz. “We encourage the use of Celect in any type of coastal environment because it can go to grade, withstanding salt spray, wind and other elements. Celect has even been known to withstand hurricane-force winds.”

Backed by a limited lifetime and 25-year color-protection warranty, Celect can stand up to impact even under the harshest weather conditions, including wind resistance to over 210 mph.

Profiles and Colors for Any Home Style

Celect’s profiles—7” Smooth, 7” Clapboard, 7” Shake and Board & Batten—are available in 15 fade-resistant colors.

“Dark grays such as Wrought Iron, continue to gain popularity with homeowners,” Booz shares. “Board and batten siding, particularly in Frost (white), is also frequently requested for those desiring the Modern Farmhouse look.”

Royal® also recently expanded the Celect line to include two new offerings — Celect Smooth and Celect Canvas. “Celect Smooth delivers the sought-after smooth finish to Celect’s already popular clapboard profile offering,” says Booz. “Additionally, like all of our Celect products, Smooth provides the same labor-saving benefits, protection and insulation from the elements and reduced maintenance requirements for homeowners.”

Celect Canvasis an unpainted version of Royal’s industry-leading cellular composite siding. Celect Canvas features the same brushstroke finish, woodgrain aesthetics and low-maintenance benefits as traditional Celect products, with the ability to customize the siding color using thousands of exterior vinyl-safe paint shades that fall within the recommended light reflectance value (LRV) rating of 50 and above. “This is an ideal product for contractors looking for a custom color or anyone building in coastal areas looking to achieve a pastel, beachy finish,” adds Booz.

Trim and Mouldings

Like Celect Siding, Celect Trim and Mouldings are made from 100% cellular PVC and deliver the same amazing aesthetics as wood without moisture, replacement or maintenance issues. The trim & mouldings come ready to install and are offered in 15 colors which perfectly match the pre-finished Celect siding. All Celect pre-finished trim products are protected by factory-finished Kynar Aquatec coating to prevent color fade.

“For the professional who appreciates easy, universal installation and style-forward design, Celect Trim and Mouldings are the best possible choice,” says Booz. “Together, Celect Siding and Trim provide high performance and quality.”

To learn more visit https://www.royalbuildingproducts.com/celect-the-best-pro.

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