My dad was a great salesman and a fine businessman. I can recall
many times hearing him say, “time is money.” I’m not sure that I
truly understood what that statement meant, however, until I
started my own business and had employees working for me.
As a small business owner in the kitchen and bath industry, you
wear many hats. You’re probably the lead salesperson, you handle
purchasing, you’re supposed to be the financial manager and a human
resources guru. You also represent the front line when it comes to
handling customer complaints, and are the number-one target of
On top of this, you have a family and friends who want a piece
of you, as well. But, as it is, you’re working 60 to 80 hours a
week, are always running behind, and always feel like there’s more
to do than there’s time to do it. It can be overwhelming.
My question is: Have you ever really tried to get yourself
organized and learned how to be a good time manager?
Probably not, because you’ve just been too busy!
Well, there is no better time than now to step back and address
a critical aspect of sound business and personnel management time
Time, and the efficient use of it, is one of those cultural
issues that starts at the entrepreneur’s desk. By your actions, you
the owner and grand “pooh bah” of your company determine how your
business uses its time.’
If you ensure that meetings start on time, that the workday
begins at 8 a.m. sharp and that prolonged gatherings around the
coffeepot are not acceptable workday behavior, your company will
develop a culture of efficient time management. On the other hand,
if you don’t pay attention to these critical issues, human nature
will most likely take its natural course, which will not bode well
for your business’ efficient time management.
Here are a number of ways that the team members of your company can
Arriving at work late and/or not beginning work as soon as they
Missing deadlines and appointments.
Conducting meetings that don’t have a written agenda, and which
last longer than necessary.
Misusing the telephone through long voice mail messages, phone
calls that are not returned, too much “BS,” ringing phones that are
not picked up, unnecessary calls and personal calls.
Sending and receiving unnecessary e-mails.
Conducting personal matters on company time.
Standing around unproductively while waiting for someone to
finish using the phone, fax machine or photocopier.
Having equipment that malfunctions, systems that don’t work, and
supplies that run out.
Not organizing and prioritizing each and every day.
Making careless mistakes.
A small business culture that allows such time-abusive behavior to
take place does not have to develop at your company.
You and you alone can insist on employee attitudes that value
time rather than abuse it.
You can teach your employees to respect the fact that they’re
being paid to do the work of your business, and that they should
remain focused on that objective when they’re’
What follows are some time-savers that you should insist
Require that people be on time for the start of each day, and
for meetings, conferences, appointments, etc.
Never hold a full meeting when a conversation at a
Have a written agenda and time frame for every meeting.
Require every employee (and yourself) to use some type of time
management system. It could be as simple as a prioritized “to-do”
list or a more complex, store-bought system.
Have rules for conducting “personal business” at work, and try
to enforce them.
Deal with in-house talkers and time-abusers.
Require that telephones be answered in not more than two rings.
Similarly, mandate that conversations and voice-mail messages be
kept short, and that callbacks be made promptly.
Respect each visitor’s time. Don’t make vendor reps or clients
wait. Keep visits short and stick to business.
Encourage, teach and demonstrate delegation. Don’t waste your
time doing a task someone else should be doing.
Understand that “shorter and quicker” is better when it comes to
meetings, memos, letters, phone calls, e-mails, manuals and
Insist on employee accountability. Getting designs, drawings and
quotes out on time, placing purchase orders and doing follow-ups
with vendors, and maintaining equipment to minimize downtime are
Design (and document) systems and procedures that ensure a
well-run, efficient organization. Make sure they’re followed.
Use and provide time-proven technology.
Try to imagine what your company would be like if effective time
management were practiced by all of your employees.
For example, by enforcing good time-management habits, could you
gain five hours of work time per week per employee? That’s 250
hours of extra productive time per employee per year. Take that
times five employees and that’s 1,250 additional hours of
productive work time. That’s more than a new employee!
Following are 10 additional management/personnel techniques that
you might want to consider to increase the efficiency of time
management at your’
1. Concentrate on priorities. Every day, make a list of what you
have to do then rank it in order of priority. Always do the highest
priority tasks first. Continually update and revise your list.
2. Set realistic deadlines. Leave a little extra time to
complete the task to compensate for interruptions and the
3. Change your habits. Step back and look at how you currently
work. Look for different ways to free up time. Save just 15 minutes
a day and you’ve now added 55 hours a yearor maybe that extra week
of vacation you’ve wanted to take!
4. Consider revamping your management style. Most small business
owners practice a highly-visible management style spending most of
each day working with clients and vendors, conferring with
employees, etc. Set aside an hour or two each day to work with your
office door closed. This lower profile may give you the time you
need to stay on top of your desk-bound duties.
5. Eliminate non-essential chores. Look for minor chores that
you now handle that can be either eliminated or delegated to
someone else. They’re there! Find them and get rid of them.
6. Learn to say “no.” None of us wants to be rude, and all of us
want to be helpful, but there are times when we need to just say
7. Use technology wisely. Personal computers, voice mail,
pagers, electronic calendars and all the other “techie” equipment
available can be either a productivity booster or a productivity
buster! Learn how to use all of this equipment as cost effectively
and efficiently as possible. Be sure to teach your employees to do
the same thing.
8. Use scheduling aids. Your time will be used more efficiently
if you schedule and prioritize. “Memory joggers” including
appointment calendars, “to-do” lists, “tickler” files and daily
planners might be useful to you, but, like so many other management
aids, you have to use them in order to profit from them.’
9. Find time to think. Certain tasks require quiet time. You
have to learn how to block out the required time to plan, budget
and analyze, or you’ll procrastinate, postpone, be late or end up
doing a less-than-perfect job.
10. Review your time-control efforts. Once you learn how to
manage your time more efficiently, don’t get cocky! Like other bad
habits, it’s easy to slip back into old routines. Always be on the
lookout for ways to improve your time management efforts and those
that work for you.
Time management itself is very difficult to measure. What can be
measured, though, are results.
You alone can make time management part of your company’s
culture. After hiring the best people that you can, set the right
example. Your employees will take it from there.
It’s like my dad always said, “time is money!”
Hank Darlington is a Gold River, California-based writer, business
and former kitchen and bath “whotail” business owner who does
consulting for kitchen and’
bath dealers, wholesalers and manufacturers.