Sterling Alters Focus of Brand

by WOHe

Sterling Alters Focus of Brand

Rolling Meadows, IL Sterling Plumbing is “repositioning” its
brand of kitchen and bath plumbing products as part of a corporate
campaign to “become recognized as the kitchen and bath experts who
produce practical, innovative designs that work every time,” the
company announced.

“We want this new brand positioning to convey our vision of
producing plumbing products that are easy to select, easy to
install, easy to use and easy to maintain,” said Mark Koehneke,
brand manager for the Rolling Meadows, IL-based Sterling

“Traditionally, installion of new plumbing products is thought
to be among the most complicated and difficult tasks for builders,
remodelers and plumbing contractors,” Koehneke noted. “Our goal is
to significantly simplify these experiences, so professionals can
move quickly on to other projects.”

Sterling, a division of Kohler Co., said that, in line with the
repositioning, it has created a new visual identity for the the
company’s brand, including a new logo, new advertising and new
product literature.

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