Studiobecker Expanding in U.S.

by WOHe

Studiobecker Expanding in U.S.

Alameda, CA Studiobecker, the German manufacturer of luxury
European kitchen cabinet collections, bath furniture and wardrobe
systems, will be expanding its U.S. presence throughout 2002 and
2003, the company announced.

According to Studiobecker CEO and chief designer Roar Vaernes,
the company will be expanding its dealer network by adding dealers
to sell the company’s “Ultimate Wardrobe System” and “Extraordinary
Bath Collection” of bathroom furniture.

“We are offering these new premium upscale product lines not
only to Studiobecker kitchen dealers, but also to dealers who are
looking to expand their offering of superior quality, high-design
products to their affluent clientele,” Vaernes said.

The company, whose U.S. headquarters are based in the San
Francisco Bay-area suburb of Alameda, CA, currently has a dealer
network consisting of some 20 showrooms.

Studiobecker recently brought a contingent of those dealers to
Europe, where they toured the company’s manufacturing facility in
Germany and attended Eurocucina, the leading European kitchen
furniture trade show
in Milan.

Eurocucina often becomes a catalyst for unique kitchen designs
that spread to other parts of the world, including the U.S.,
Vaernes notes.

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