Supplier Update: True Residential Enacts Temporary Refrigeration Initiative

by Emily Blackburn

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True Residential, a luxury home refrigeration brand with commercial DNA, has unveiled an unprecedented initiative in response to client demand during the Covid-19 crisis. For the duration of this crisis, the brand, which manufactures in Missouri, is offering homeowners and clients the ability to purchase large capacity commercial refrigeration models from the commercial side of its business (generally not available to the public) through its company website.

True Residential Director of Sales and Marketing, Steve Proctor, says, “We thought long and hard about this initiative, and felt that we needed to act as quickly as possible to satisfy our customers’ requests. Families—especially those sheltering with immunocompromised, at risk elderly members, and even a full-house of kids home from college—are searching for any possible way to decrease their exposure at grocery stores. Our commercial arm’s large capacity freezers and refrigerators can vastly reduce the frequency of these visits—we immediately took action to offer this solution to our customers and families at large.”

With four, large-scale models to choose from ranging from 12 to 19, 23, and 49 cubic feet of capacity—families can increase storage to suit their needs. Depending on size of orders, the 49 unit can hold food from half a dozen to a dozen grocery runs. While kitchen installation is not recommended—commercial-built units generate more noise due to larger motors and components primed for exceptional functionality and performance—garages and basements are ideally suited to house these freezer and refrigerator units. Orders are processed within one to two days and delivery can be expected within three to 10 business days depending on location. To proceed with the utmost caution for all persons involved, units are solely delivered curbside, fully packaged, and on a wooden pallet. A simple installation guide can be accessed online here, and units can be purchased here. Customers can also reach out to select True Residential authorized dealers should they wish to purchase from a local dealer that can provide delivery and installation.

In addition to supporting families during this period in time—which is very important to the brand as a family-owned business—True Residential’s commercial arm, True Refrigeration, recently provided much-needed monetary support to the James Beard Foundation Food and Beverage Industry Relief Fund. The fund was created to provide critical financial assistance to small independent bars and restaurants impacted by the Covid-19 pandemic—businesses essential to the fabric of cities and towns across America and the U.S. economy as a whole. Donations to the relief fund will be split evenly between the 12 regions defined by the James Beard Awards. More information, and/or information on how to donate can be found on the James Beard Foundation’s website..

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