Uber, the ridesharing company, has a reviews mechanism embedded in its process. The minute you…
Negative online reviews
To engage or not to engage with the users of online review sites can be a tricky dilemma. Handled correctly, you may come out smelling like a rose. Handled incorrectly, you could do irreparable harm to your reputation.
A good offense is the best defense against negative online reviews of one’s corporate brand, so Deloitte Consulting’s Jonathan Copulsky shares seven tips for creating a good offensive strategy
When it comes to protecting one’s online brand, it’s important to create your brand before others create it for you, and to acknowledge every negative comment regardless of merit.