Therma-Tru Virtual Experience to Launch February 2, 2021
Therma-Tru invites building and design professionals to the 2021 Therma-Tru Virtual Experience, allowing them to explore a collection of new products that shape current home aesthetic trends. The 2021 Virtual Experience launches Feb. 2, one week prior to IBSx. Details can be found here.
In conjunction with Therma-Tru’s virtual booth presence at IBSx 2021 and in support of NAHB, this interactive learning experience fully immerses participants as they discover new products inspired by three relevant design trends: Refined Simplicity, Modern View and Eased Elegance.
“Now more than ever homeowners are looking for products that meet the current design and lifestyle trends that allow them to feel truly at home,” says Mark Ayers, senior vice president of marketing and product development at Therma-Tru Corp.
The Refined Simplicity trend appeals to those who see their home as a haven and seek clarity with purposeful design. Warm minimalism inspired by Scandinavian and Japanese design aesthetics blends with the popular American Farmhouse style as homeowners reframe their space as a tranquil and comforting sanctuary.
The Modern View trend finds inspiration in past designs while evolving to create a comfortable and livable modern aesthetic. Art Deco details find warmth while Mid-Century Modern blends with new-century styles. This trend embraces seamless multidimensional spaces with windows and outdoor openings growing larger.
The Eased Elegance trend draws in homeowners who are grounded in the establishment of traditional design. Mixing relaxed design cues with historic origins, this trend reinvents heritage architecture to deliver traditional design for today’s modern consumer and reflects an updated look with an inviting aesthetic.
Additional training opportunities include access to the annual Unlock the Opportunities training program for an in-depth look at new products and the Therma-Tru Certified Door System Installer Training Program, as well as education about the tools and support available for trade professionals.
Participants have 24/7 access to view this content online at their convenience, using a desktop, laptop or tablet for the best experience. Experts are on hand to answer questions in real time, Feb. 2-4, from 8 a.m. to 7 p.m. EST.