Tips for Avoiding Spam List Placement

by WOHe

In this month’s column, there’s simply no room for provocative,
awe-inspiring words with which to entice you to read the rest of my
column. Nope, today, we have to get right to the point.

And the point is, spam (junk e-mail) is wasting our time and
money, and we need to take steps to combat it. In my last column we
tackled how spammers get your e-mail address and how you can combat
their abuse of it. In this column, we’ll tackle how to avoid
getting onto the spammers’ lists to begin with.

Avoiding spam:
1. If you’re using a “freebie” e-mail account such as an AOL or
hotmail account, avoid using common names in your e-mail address.
Instead of MaryC@aol.com, choose MryCa@aol.com.

2. When asked for your e-mail address by a company you don’t
want to receive e-mail from, give a fake e-mail address. Or, use a
“disposable” e-mail address, which is an address you can sign up
for and then “turn off” when you start receiving too much junk
e-mail. Disposable e-mailboxes forward e-mail to your permanent
e-mail address. It’s just a way to avoid giving out your permanent
e-mail address. To sign up for one of these, check out one of the
e-mail filtering companies mentioned later in this column.

3. If it’s a company you think you’d like to receive e-mail
from, but you’re not completely sure that they won’t sell your
e-mail address or give it to someone else who might, then use a
special account. Go to hotmail.com or one of the many other dotcom
e-mail services and get a free account for just this purpose. That
way you can check your e-mail when you have time and you won’t have
to worry about it clogging up your regular e-mail address.

4. If you ever go into online chatrooms, use an e-mail address
that you never check e-mail for. For example, if I was on AOL, I
would have two e-mail addresses. Let’s say the primary e-mail
address that I gave out for business was Kitchencom@AOL.com. If I
wanted to venture into one of their many chat rooms, I would go in
using KK1234@AOL.com , a secondary e-mail address. Why? According
to Brian Huseman, a staff attorney with the Federal Trade
Commis-sion the government agency tackling the spam problem the FTC
recently published a study called “Spam Harvest,” which concluded
that 100% of the e-mail addresses the FTC put out there via
chatrooms were used by spammers to send junk e-mail.
One statistic that from that study that I found particularly
frightening one e-mail address was harvested and sent junk e-mail
within nine minutes of going into a chatroom! The same study showed
that 86% of e-mail addresses were harvested from news groups by
spammers.

5. Mask your e-mail address when it appears on Web site pages.
For example, instead of posting Karla@Kitchens.com on my Web site
page, I would instead post on my Web site
Karla@GreatWebsites.Kitchens.com. I would then include
“instructions” on my Web site on how to use my e-mail address. It
would say, “To send me an e-mail, please remove the
‘GreatWebsites.’ from the above e-mail address. This has been done
to avoid spammers.”

Filtering Services
The good news is that there are services you can sign up for that
do a pretty good job of filtering out the junk e-mail. Of course,
there’s a charge for these, but you can normally get a free trial
before you commit. Note that these spam fighting companies will
only work if you are using certain Internet Service Providers.

  • Brightmail.com: Cost varies depending on your ISP. This is not
    available “directly” to you; it is sold through ISPs. To find out
    if your ISP offers Brightmail.com, visit the “Home Users” section
    of the map and click on North America. This company sends suspect
    e-mail over to a separate e-mail box that you’re also able to
    access, just in case legitimate e-mail ends up there. This
    company’s services works with six out of the top 10 ISPs.
  • SpamCop.com: Cost is $19.95. According to its Web site, “SPAM
    INSPECTOR (Cop) scans all of your incoming e-mail messages for
    ‘spam indicators’ and assigns each message a numeric probability of
    being an unsolicited e-mail. The software then organizes the
    quarantined e-mails into the AOL deleted messages folder. SPAM
    INSPECTOR hunts down and eradicates 99 percent of all unwanted
    e-mails.”
  • MailShell.com: Cost is $34.95/year. This company claims to get
    rid of 99% of all junk e-mail. The company’s Web site has an entire
    section dedicated to features/benefits, as well as a com-parison
    section of what it offers as compared to e-mail spam services
    offered by Hotmail, Yahoo! and some others.
  • SpamEx.com: Cost is $9.95/year. The firm’s Web site notes,
    “Other companies use filters or rules as a way to block spam.
    However, it’s easy to get around this by changing the address
    that’s being used to send from. SpamEx is never fooled. Why?

Because each disposable e-mail address that is created is
completely traceable and can be shut off instantly, thus stopping
any e-mail from getting through.”

A word to the wisebefore working with a company besides one of
the ones above, make sure the company you are signing up with is
reputable. There are a couple of spammers who put up a
fa’ade saying they are one of these services just to gather
more e-mail addresses to send spam to!

After hearing all of this, do you wonder if it’s even possible
to avoid an e-mailbox full of this stuff? Well, it is and it isn’t.
The bad news is that it’s truly doubtful that one day you’ll open
your e-mailbox and not find at least a couple of pieces of junk
e-mail.The good news is, even the government has gotten involved in
the “Battle of the Spam,” and is taking the matter very seriously.
If someone is spamming you, help us all out and forward the spam to
Federal Trade Commission at uce@ftc.gov.

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