Trade show attendees reveal thoughts on the recession, housing

by WOHe

About two weeks ago, I was at PCBC 2010 in San Francisco. This is a regional trade show for the home design and construction markets. Before arriving at the show, attendees were surveyed about business conditions, the housing industry in general, the recession and what they expect to take away from attending PCBC.

The results are interesting. Even in California, one of the hardest-hit states in the housing market, 76% of PCBC attendees say their businesses are no longer contracting. Of those, 44% say their businesses are growing. In addition, 64% of show attendees say they have become more competitive as a result of the recession, while 60% say they are more adaptive.

I wonder where your business would fit into these survey results, which are illustrated in the following charts that were displayed on the show floor.

If you have thoughts to share after digesting the information in these charts, please either send me an e-mail. Or, scroll up to the first paragraph of this blog entry, look to the right and click where you see, “Leave a comment†or “Post or view comments.â€

Click on the photos below to view larger versions of the charts.

Chart 01 – Effect of the recsssion on business

Chart 02 – Effect of the recsssion on attendees

Chart 03 – Effect of the recsssion on the industry

Chart 04 – Building activities performed by company

Chart 05 – What attendees are looking for at the show

Chart 06 – Who attendees are meeting with at the show

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