Use yoga practices to analyze business health


We can safely say that it has been six years since our market peaked in 2005. We have all endured our share of bumps and bruises while seeking to remain viable and striving for the holy grail of any business in a capitalist society, specifically, to do our jobs admirably and to achieve profitability. It’s more essential than ever to stick to the basics. Borrowing a theme from one of my many yoga teachers, I suggest a quick review of three basic principles of good personal and business health: attitude, alignment and action.

Attitude. Today, this is a tough one. How many times can you dust yourself off after putting forth your best effort and failing to achieve the goal you have set for yourself? It is not easy. If you are an entrepreneur by choice, and not by default, then you are naturally predisposed to being optimistic and upbeat. Your glass is always half full, never half empty. In business, the supply and demand chain is tilted against your efforts: There are too few jobs and too many competitors vying for the same project.

Your prospect is nervous, full of self doubt accompanied by lofty plans and a dismal budget. Perhaps worst of all, he seeks multiple bids and believes he deserves top-quality labor, material and service while paying a project rate that is set by the low bidder.

Perhaps your attitude is also affected by a new condition brought on by the present economy: Bid fatigue and burnout! Until recently, I was energized and happy when I received a plan to bid. Now, not so much. Undoubtedly, custom building begins with a plan to bid but an all-time low conversion rate coupled with the knowledge of the time and expense required to secure proposals from trades and suppliers all contribute to the feelings associated with bid fatigue.

The sales methodologies I have used for combating these feelings include advising the prospect that to do a complete and thorough bid proposal will require them to share some of my cost to create a qualified detailed bid. We summarize these costs, objectives and scope of work in our Professional Service Agreement document.

Alignment. In my yoga classes, the teacher stresses alignment of your body core with the extremities by energizing from the middle and strengthening the muscles that are being used for the pose. The correlation between alignment of body parts in a yoga pose and the alignment of your business practices and objectives is the key element to connecting to your action plan.

If your attitude and goals are aligned then your action plan can be written with relative ease.

Do you have a written plan of action to deal with the economic obstacles you are navigating daily? Are you feeling worn down by the constant barrage of challenges that invariably arise like a modern day vampire looking to suck the lifeblood from your business and checking account? Have you noticed the difficulty of remaining positive when the primary draw on your finances are expenses that are not balanced by adequate income?

Unfortunately, the state of our industry demands that we confront these challenges and the responsibilities we have undertaken as business owners demands that we succeed. Lean on your employees, colleagues and trades for the support and understanding necessary to continue. Strengthen your relationships with existing clients and open your communication to prospects so that they too can become part of the solution and not part of the problem. Today is a good day to ask for help. Offer help and be a team leader that rallies your troops while reinforcing your own plan to remain positive, aligned and focused on success. I wish you the best.

Related Posts

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More