Viking Range Name Licensed in Canadian Market

by WOHe

Viking Range Name Licensed in Canadian
Market

Greenwood, MI Viking Range Corp. has acquired the rights to use
the company’s trademark in Canada, the only worldwide market where
the Viking name had not been available for use by the ultra-premium
appliance manufacturer.

The use of the Viking trademark in Canada was obtained under a
license agreement completed in March with Sears Canada Inc.,
according to Viking Range. Products manufactured by the Greenwood,
MI-based Viking Range were previously marketed in Canada under the
“Ultraline” brand name.

Viking Range products will now be marketed in Canada using the
names “Viking Professional” and “Viking Designer,” the company
said. The name “Viking” alone will continue to be a separate brand
marketed by Sears Canada.

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