Viking’s Liston Durden Dies



Greenwood, Miss. – Jan. 24, 2011 — Liston Durden,
long-time Senior Vice President – Marketing at Viking Range Corporation who had
recently assumed the additional responsibilities of Senior Vice President –
Corporate Strategy, passed away suddenly as a result of a massive heart attack
Saturday, January 22.


A native of Sebring, Florida, Mr.
Durden grew up in Madison,
, where he
graduated from high school as valedictorian of his senior class. He attended
State University
, where he received a BBA degree
in Marketing and was Battalion Commander of the Georgia State University Army
ROTC his senior year.  After serving
in Germany as a First
Lieutenant during the Viet
war, he returned to Georgia State and received an MBA in International


After receiving his MBA, Mr.
Durden began his career in the appliance industry when he joined General
Electric’s major appliance division in the management development program.  In 1975 he joined KitchenAid where he
became Director of Product Management. 
In 1989 he joined Viking Range Corporation as the company’s first Vice
President-Marketing and spent the remainder of his career helping build the
company into one of the industry’s most highly regarded brands.


Over the years Mr. Durden served
the Association of Home Appliance Manufacturers (AHAM) in many roles, including
Chairman of its Board of Directors. In 2007, AHAM bestowed Mr. Durden with the
industry’s top honor, the prestigious Home Appliance Industry Leadership (HAIL)

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