Villeroy & Boch Announces New Strategic Initiative

by WOHe

Villeroy & Boch Announces New
Strategic Initiative

Monroe Township, NJ Villeroy & Boch, the bath furnishings
and tile manufacturer based here, has begun a new strategic
initiative, the company has announced.

As part of the plan, the company has consolidated its sanitary
ware products with the ceramic tiles to form one single division
Bathroom, Kitchen and Tile.

Marc Nover, who will head the division in the role of general
manager, explained the consolidation, stating: “The decision
reflects a more pragmatic approach to the end-user consumer who is
shopping for all elements that will complete a bathroom project
whether it’s new construction or remodeling.”

He added that the move will help improve the company’s
infrastructure, including customer service, inventory, stocking and

Future plans include expanding distribution and adding to the
company’s network of dealers, Nover concluded.

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