Web Companies Form Alliance

by WOHe

Lexington, KY – DIYonline.com, a custom home improvement site for
do-it-yourselfers, has entered into a contractor referral and
co-branding alliance as part of a joint marketing initiative with
Homestore.com, the companies announced.

DIYonline.com, headquartered here, said its relationship with
the Tucson, AZ-based Homestore.com will enable DIYonline.com “to
gain widespread exposure on the Homestore.com family of Web sites,
“providing tremendous marketing opportunities and unprecedented
reach to highly qualified home improvement consumers.”

The alliance involves reciprocal online marketing activities,
co-branding opportunities, tool licensing and referrals to
qualified contractors, the companies said, adding that it also
provides both companies with a broadened range of sales leads.

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