Whirlpool Launches Website Tailored to Professionals

by Kacey Larsen

BENTON HARBOR, Michigan—Whirlpool Corp. introduces a new website, Whirlpool Pro, to building stronger connections with the building industry. Developed around trade audiences’ needs, the website offers tailored content and resources for each major industry group. Builders, designers, architects, distributors and other industry professionals will find information to help them with their businesses, including insights about the company’s innovations in design, connectivity and sustainability.

Major features of the Whirlpool Pro website include:

  • Unique resources and tools: Resources designed to simplify the selling process for each trade professional.
  • Background on homeowners: Background and analysis that helps trade professionals understand and address consumer trends.
  • News on the latest innovation: Details on the latest products and technology from Whirlpool Corp. with insights from the people who helped create them.
  • Information on-the-go: Enhanced search capability and greater mobile compatibility to allow users to access information anywhere.

Whirlpool Pro replaces the company’s former trade website, Inside Advantage. Additionally, the company is emphasizing its commitment to providing quality appliances, purposeful innovations and reliable services to building industry professionals with its “Count on Us” campaign.

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