Whirlpool Opens Training, Brand Experience Center

by bkrigbaum@solagroup.com








BENTON HARBOR, Mich., (Nov. 9, 2010) — Whirlpool
Corporation
today announced the
opening of its new flagship brand and product experience center in
Chicago’s Reid Murdoch Center. With nearly 30,000 square feet, the
“World of Whirlpool Corporation” facility will become a destination for
designers, trade customers, sales associates, industry influencers and
media.

The new space is designed to create excitement around Whirlpool
Corporation brands by creating a destination environment that attracts
and engages trade customers, designers and influencers to experience
the brands in interactive, state-of-the-art environments.  The
facility will be used for training and continuing education for trade
customers, designers, key influencers and top sales
associates.  The flexible meeting space includes working
kitchens, laundry rooms, garages and outdoor entertaining areas
designed to house a variety of meetings, product displays and training
sessions.

The eco-focused facility was built at this Chicago historic landmark
building using locally-sourced construction materials; materials made
from recycled, renewable and/or recyclable content; low-flow plumbing
fixtures; and low VOC coatings. Even the construction waste was
carefully recycled throughout the project. The location uses extensive
day lighting, and includes a large outdoor space with an herb garden
providing fresh ingredients for cooking demonstrations and events.

“Opening in Chicago, located just across Lake Michigan from Whirlpool
Corporation World Headquarters made sense to our business,” said Marc
Bitzer, president of North America, Whirlpool Corporation. “The
location offers a central travel hub for trade customers and industry
influencers from throughout the world, while the city offers a
beautiful backdrop and a vibrant design community.”

Whirlpool Corporation opens this new location as it launches a full
year of celebration leading up to the company’s 100th anniversary on
November 11, 2011.

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