Whirlpool starts online Cash for Appliances tool

by bkrigbaum@solagroup.com

Enhanced Whirlpool, Maytag and KitchenAid Brand Web Sites Help Consumers Locate Rebates for Energy-Efficient Appliance Purchases

BENTON HARBOR, Mich. (Jan. 25, 2010) – Whirlpool Corporation continues its legacy of leadership in energy efficiency with the launch of an easy-to-use rebate finder tool on three of its brand Web sites – Whirlpool, Maytag and KitchenAid brands. As a manufacturer and marketer of more than 300 ENERGY STAR qualified major appliances in the U.S. and Canada, Whirlpool Corporation created the tool to help consumers navigate and make the most of the “Cash for Appliances” rebate program.

By entering a local zip code and appliance type, the online tool instantly informs the consumer of the amount of applicable state rebates through the federal program. While rebate terms and eligible products vary greatly, many states offer generous rebates for qualified washers, dishwashers and refrigerators. Additionally, the rebate finder will provide information on rebates from a consumer’s local utility company if available.

“Cash for Appliances” is part of the American Recovery and Reinvestment Act, a Department of Energy (DOE) program providing nearly $300 million to fund state-run rebate programs for consumer purchases of new ENERGY STAR qualified appliances.

“The ‘Cash for Appliances’ program is a great incentive for consumers to purchase new, energy-efficient appliances and retire their energy draining older appliances,” said Warwick Stirling, Whirlpool global director of energy and sustainability. “The rebate on the purchase of a new ENERGY STAR qualified appliance is just the beginning of the savings. Ultimately, it’s an investment that will provide monthly savings on utility bills and benefit the environment through reduced energy and water use.”

Beyond the Rebates
Whirlpool brand leads the industry with the Resource Saver™ refrigerator, the most energy efficient side-by-side ever. It exceeds federal energy standards by 30 percent and consumes less energy annually than a 60-watt light bulb under continuous operation. According to the ENERGY STAR program, by replacing any refrigerator made before 1993 with a new ENERGY STAR® qualified model, consumers can save up to $65 per year in operating costs.

ENERGY STAR qualified washers are leaders in energy and water savings. Replacing a traditional top-load washer made before 2000 with a new ENERGY STAR model can save consumers up to $135 per year according to the DOE. Whirlpool Corporation offers both front- and top-load high-efficiency washers. The Whirlpool brand Duet® front-load washer (model WFW9700V) uses 74 percent less water and 80 less energy saving up to $1,000 in lifetime water and energy costs.* The Maytag® Bravos® top-load washer can save the consumer up to $900 in lifetime water and energy costs.*

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