Windows USA, LLC

by Emily Blackburn
Mike Allbritton

Royal, Ark.
GQ All-time Recommend Rate: 98%
GQ 2021 Recommend Rate: 97%
Number of Jobs in 2021: 8970
Type of Firm: Home improvement/Replacement
CEO: Mike Allbritton

Business technology and business software are offering new ways for remodelers and home improvement professionals to improve client experience and customer satisfaction. In what ways are you using software or technology to improve client experience?:

Windows USA can connect all its employees with a single, unified customer information database through business technology and software. This improved connection helps us exceed customers’ expectations who expect consistent interactions across all departments within our organization. Windows USA can align a complete view of our customer’s interactions with the entire organization, creating a unified customer experience and strengthening customer relationships. The multiple ways our customers can interact with Windows USA through improved technology and software reinforces Windows USA’s customer-first mindset from point-of-sale procedures and after-sales follow-ups, allowing us to stay engaged and responsive to our customer’s needs.

Rising costs for labor and building materials along with higher inflation on everything else is forcing remodelers and home pros to raise prices dramatically. Tell us about the most effective ways you are passing along these rising prices to your clients?:

At Windows USA, our consistent focus on the quality of our products is always at the forefront of every decision we make. The emphasis on quality and our vertical integration allows us to absorb costs throughout the supply chain, so the customer impact is negligible. We diminish price sensitivity by calling attention to the value of our product through both the product and the means with which we deliver it, from manufacturing to sales, to installation, to service.

Supply shortages have required you to ask clients to go back and pick another finish or building material. What are your tips for handing these product trade-off conversations?:

The tips for handling these trade-off conversations start with preparation. As a company focused on customer-centricity, we must listen with empathy and provide sharable and accurate data that includes available options to exceed customer expectations. When prepared with real data, we can effectively communicate the reason for the trade-off solutions.

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