Yes, It Really Is All About the Money

by WOHe

Fifteen years ago, we sold our first kitchen and bath firm. At
the time, fellow dealers were incredulous. They asked us, “who
would be dumb enough to want to buy a kitchen and bath firm?” They
were sure that we had pulled the wool over some poor buyer’s

Most dealers echoed a similar comment “Nobody will ever buy my
business, because I am the business.” There was a universal
sentiment that we were just lucky sellers, and our buyers were
dumb, dumb, dumb.
But, who was it that was really dumb? Was it our buyers? Or, could
it have been that many of our designer colleagues didn’t have a
clue that they were, in fact, running a business? If you were in
our industry 15 years ago, you know the answer.

Since that time, there has been a change in attitude. It has
come slowly, and it has been deliberate, almost painful. Yet,
thankfully, business owners are beginning to recognize that there
is real value in the enterprises that they have created. It is no
longer uncommon to hear that someone has sold their kitchen and
bath firm. I think this makes a tremendous statement about our
industry that others are willing to take risks and make substantial
investments to become part of it.

Does this mean that everybody should plan on selling their
business? Maybe so.

Every kitchen and bath firm owner should understand that the
number one mission is to create equity. That means (oh my gosh!)
that owners must be motivated to create profit. No matter how you
look at it, in the end, it is all about the money.

Creating value doesn’t happen by accident. It requires diligence.
Getting and reviewing monthly financial statements is a must. Your
objective should be maximizing the selling price of every project.
Knowing exactly why customers purchase from you is imperative. You
also must track which members of the staff contribute to profit and
which do not. Expenses must be justified to ensure that they don’t
hinder making money. While all of these things take time, to not
spend the time voids profits.

I’ve often been asked what a successful business looks like. The
only answer I have is that it must look organized and professional.
Other than that, I know of no one formula for success.

Not long ago, I visited a showroom that operated like a
supermarket deli. A customer was asked to take a number, then
wander around the showroom until he or she was called. When the
number was announced over a loudspeaker, the customer went up to a
raised sales counter and stood there while a designer took the
client’s measurements and produced a plan. The customer could see
the design work in progress on a giant screen mounted on the wall
behind the counter.

If you had asked me beforehand if such a concept could work in
our industry, I would have said no. Yet, there I was, watching
lines of people taking numbers and wandering around. There was no
question in my mind that this business was producing profits and
creating value. The owners had decided on a game plan, and they
were working their plan better than anyone else.

Can you say that about your business?

Their format may be unconventional, but these owners created
good jobs for their staff. They have brought their business to a
financial position where their involvement in public service is
affordable. They also have developed an enterprise that can
eventually be sold when they are ready for retirement. If they
someday choose to cash out, they can leave with the nest egg they
created and, just as importantly, leave with the knowledge that
their staff would continue to be employed in quality jobs.

The quality and beauty of a showroom do not ensure success. I have
visited profitable kitchen and bath firms located in a garage, in a
residential townhouse, in a wood shed and out of the back of an old
box truck. They all had one thing in common they paid strict
attention to profit generation.
Conversely, I have been in beautiful showrooms that could not pay
their bills. The design abilities of the owners of these showrooms
went without question. Their lack of business acumen, however, left
them insolvent.
Am I denigrating designers? Not at all. I have always been very
proud of the design work that myself or my co-workers produced.
It’s just that doing quality design work is actually Step Two. Step
One is figuring out how to be profitable.

If every one of us ran our company as if it was going to be
offered for sale, we would all be better off. Just thinking that a
sale could happen at any time would force us to be better business

Imagine if you had to explain all of your expenses to a
potential buyer. Could you justify each one of them? If not,
shouldn’t you make some adjustments now?

Could you justify to someone else the job performance of every
member of your staff? If someone is not pulling his or her weight,
a buyer would want to know why the person is still on the staff.
Isn’t that a good question one you should be asking yourself?

If a potential buyer was looking over your shoulder, and asked
if you could achieve higher margins, what would you say? Most of us
would say that, yes, we could. So, why not get our act together and
achieve that goal? That’s exactly what someone buying your company
would plan to do.

Could you tell an outsider that you have done everything
possible to increase sales? Probably not. But, it’s a pretty good
bet that a potential acquirer of your company would immediately
look for ways to maximize sales.

If a possible purchaser of your business asked you to explain
all of the entries on your P&L or Balance Sheet, could you?
They would want to know what they were and what they meant.
Shouldn’t you know the answers?

As our industry matures and increases in sophistication, it is
more important than ever that we become better business people. The
good news is that, as we heighten our business skills, we also
create value in our enterprises. We can be great designers. We can
be ethical business people. We can do good works for our community.
We can create a business that has value, that has a legacy and that
has staying power. But, we cannot do it without profits. In the
end, it is all about the money..

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