Yoho’s SMES 2016: Sales & Marketing Executive Symposium

by Patrick OToole

Generate and Convert More Leads in 2016!

The continuing problem of lead development: Fewer leads which are costlier to produce.

When outbound telemarketing became passé for most companies, many turned to intensifying their use of Internet ads, print ads, direct mail, TV, radio and events – thus increasing the number of those advertising in all those formats. In turn, this over-saturated some mediums and created more competition for the same prospect.

With lead costs in many markets averaging 12% to 20%, marketing has become a scary proposition. Those attempting drastic turnaround techniques gamble in developing leads using methods with which they are unfamiliar. The costs are often staggering.

This year’s Sales & Marketing Executive Symposium will address these issues. You will also learn:

  • How to generate more (and better) leads
  • The keys to fully maximize your leads
  • New age Internet marketing tactics from some of the top experts in the industry
  • How to effectively advertise in this “political year”
  • The strategy to move from good to great in sales management
  • And much more!

You will leave the seminar motivated and energized, with structured strategies that you can implement in your business right away.

Each attendee of the program will receive a complete training manual, a PDF version of the workbook that they can access on their computer – – there will be abundant role-play, and you will have the opportunity to attend a special “Meet the Experts” session on April 11th. Bring your questions which will be addressed in several round-table sessions!

We look forward to seeing you in Dallas!

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