You don’t use the Internet? At all?

by WOHe

Yesterday I was reviewing the results of a recent online survey we conducted. One question we asked you was if your business maintains a website. Would you be surprised to know that 30% of you don’t have a company web site? I was surprised. In addition to that question, we also asked you to comment on your Internet usage. Again, many responses included comments like these: “We don’t use the Internet” or “The Internet is a waste of time and money.” Really? On one hand, I understand the incredible power of word-of-mouth marketing. Many of you I’ve interviewed over the years tell me you don’t do any marketing because all of your business is by referral (but all of you I interviewed at least have a web site). That’s a powerful endorsement of the way you do business, and congratulations to all of you who operate this way. On the other hand, how can you not have a company web site in 2010? Even the people referred to you by current or past clients need a place where they can review your past projects, and learn about your approach to design and construction. Yes, you’ll cover that in your initial face-to-face meeting with them, but they’ll still want to investigate you a bit before meeting you. Maybe I’m looking at this from a glass-is-half-empty perspective. Maybe 70% website saturation is an improvement from this time last year, and the year before that. In this case, it’s good to see so many of you on board. But if this is as good as it gets, I’m a little disappointed, and perplexed. What do you think is going on here? Let me know. Or, scroll up to the first paragraph of this blog entry, look to the right and click where you see, “Leave a comment” or “Post or view comments.”

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